SHUAFAY — Terms & Conditions

Last Updated: 26-03-2026

Welcome to SHUAFAY, operated by SHUAFAY INDUSTRIES (“SHUAFAY,” “we,” “us,” or “our”). These Terms & Conditions (“Terms”) govern your access to and use of shuafay.com, including all associated content, features, digital tools, customer accounts, purchases, made-to-order requests, wallet services, payments, and service engagements.

By accessing our website, creating an account, placing an order, topping up a wallet, requesting a quotation, engaging our digital services, uploading content, or otherwise using our platform, you agree to be bound by these Terms and all related policies published on our website, including our Privacy Policy, Refunds & Returns Policy, and Shipping & Delivery Policy.

If you do not agree with these Terms, please do not use our website or services.

1. About SHUAFAY

Parent Company: SHUAFAY INDUSTRIES

SHUAFAY operates as a multi-division group under the unified domain shuafay.com, including current and future business units, services, and brand activities.

Our Divisions Include:

SHUAFAY®

Luxury apparel, leatherwear, accessories, sports-related products, lifestyle goods, made-to-order products, and selected B2C and B2B offerings.

SHUAFAY Studios®

Digital strategy, web development, ecommerce services, SEO, speed optimization, creative services, content support, and related technology-led business solutions.

SHUAFAY Industries®

Manufacturing, B2B workflows, private label and white-label support, leather and textile production, sports goods, sourcing, logistics, compliance support, and related commercial operations.

We reserve the right to introduce, modify, remove, expand, or restructure any service, product line, division, or feature at any time.

2. Eligibility to Use Our Services

By using our website or services, you confirm that:

  • you have the legal capacity to enter into a binding contract;

  • all information you provide is true, accurate, and current;

  • you will use our website lawfully and in accordance with these Terms;

  • you are not prohibited by applicable law from using our services.

If you use our services on behalf of a business, organization, or other entity, you confirm that you have authority to bind that entity to these Terms.

3. Account Registration & Responsibility

You may be required to create an account to access certain features, including wallet functionality, order tracking, saved addresses, or business-related workflows.

You are responsible for:

  • maintaining the confidentiality of your login credentials;

  • restricting unauthorized access to your account;

  • ensuring all account information remains accurate and updated;

  • all activity occurring under your account unless caused solely by our negligence.

We reserve the right to suspend, restrict, or terminate accounts where we reasonably suspect:

  • fraud or attempted fraud;

  • abusive returns or wallet misuse;

  • payment disputes made in bad faith;

  • misuse of promotions;

  • unlawful conduct;

  • submission of false information;

  • conduct harmful to our business, systems, staff, or other users.

4. Website Use & Acceptable Conduct

You agree not to:

  • use the website for any unlawful, deceptive, abusive, or fraudulent purpose;

  • attempt to hack, disrupt, scan, overload, scrape, reverse engineer, or interfere with the website or related systems;

  • upload malicious code, viruses, bots, scripts, or harmful content;

  • copy, reproduce, republish, resell, or commercially exploit our content without authorization;

  • impersonate another person or misrepresent your identity;

  • upload content that is defamatory, infringing, obscene, unlawful, misleading, or otherwise objectionable;

  • misuse reviews, quotation tools, inquiry forms, wallets, coupons, or account features.

We may investigate violations and take appropriate action, including refusing service, canceling orders, suspending accounts, preserving evidence, or cooperating with law enforcement and payment processors where required.

5. Product Information, Descriptions & Availability

We strive to present accurate product descriptions, prices, specifications, imagery, sizing guidance, features, and availability. However:

  • product information may be updated without prior notice;

  • materials, trims, hardware, protection components, and finishing details may vary from batch to batch;

  • stock levels, availability, and lead times may change;

  • product photographs, mockups, renders, AI-assisted visuals, and lifestyle images may not reflect every final production detail;

  • minor differences in color, texture, grain, sheen, finish, stitching, and overall appearance may occur.

Such differences do not automatically constitute defects.

We reserve the right to correct errors, inaccuracies, omissions, or outdated information and to cancel or refuse orders affected by such issues.

6. AI-Assisted Product Creation, Inspiration & Design Variations

SHUAFAY may use AI-assisted tools, digital rendering systems, design enhancement workflows, pattern interpretation processes, and creative production support methods in relation to product previews, visual presentations, design development, and concept adaptation.

This includes products:

  • inspired by our own original designs;

  • developed from customer-provided references, sketches, measurements, or ideas;

  • created through made-to-order, custom, or bespoke workflows;

  • refined through manual and AI-assisted interpretation of design intent.

Important Notice About Final Product Variations

By purchasing, requesting, or approving such products, you acknowledge and agree that the final physical product may differ from preview images, concept renders, mockups, sample photos, or digital representations.

Possible differences may include, without limitation:

  • minor or moderate pattern adjustments;

  • changes in panel shape or cut proportions;

  • variations in leather grain, texture, finish, softness, or thickness;

  • color tone differences due to material sourcing, dye lots, lighting, photography, and screen display;

  • differences in lining, trim, stitching style, seam placement, or finishing details;

  • substitution of buttons, zippers, snaps, buckles, protectors, patches, labels, straps, accessories, or similar components due to availability, sourcing realities, durability needs, or design improvement decisions;

  • replacement of certain materials or hardware with equivalent or better alternatives where necessary.

For some custom or inspired products, the final result may differ materially from the original reference image or concept, especially where the reference is interpreted, adapted, upgraded, resized, or technically adjusted for production.

Our Design Commitment

We always strive to deliver a product that reflects the intended style, function, and quality level as closely as reasonably possible. Where substitutions, improvements, or practical design modifications are required, our team aims to create a product that meets or exceeds the overall design purpose and quality expectation.

By proceeding, you accept that product creation is a design-and-manufacturing process rather than a pixel-for-pixel replication service, and that availability, craftsmanship decisions, production feasibility, and material realities may shape the final outcome.

7. Customer Designs, References & Intellectual Responsibility

If you provide us with your own design, sample image, brand concept, measurements, artwork, logo, or third-party reference, you confirm that:

  • you own the necessary rights, permissions, or authority to use and submit that content;

  • your submission does not infringe the rights of any third party;

  • you accept responsibility for legal claims arising from content you provide.

We reserve the right to reject, cancel, or refuse any request that we believe may infringe intellectual property rights, violate law, create unreasonable production risk, or fall outside our ethical, commercial, or operational standards.

We are not obliged to verify the ownership of every submitted design or reference.

8. User Content & License to SHUAFAY

When you submit or upload any content to our platform, including but not limited to designs, photos, logos, text, measurements, videos, technical files, product references, reviews, comments, feedback, instructions, and customization requests, you grant SHUAFAY a worldwide, royalty-free, non-exclusive, transferable, and sublicensable license to:

  • use;

  • reproduce;

  • adapt;

  • modify;

  • resize;

  • process;

  • store;

  • display;

  • distribute; and

  • otherwise utilize such content

for purposes including order fulfillment, sampling, production, quality control, support, internal operations, fraud prevention, logistics, dispute handling, website functionality, and, where permitted by law or agreed by you, marketing and promotional use.

This license does not transfer ownership of your original content.

9. Pricing, Currency & Checkout

We aim to offer direct, transparent shopping across multiple markets. SHUAFAY may provide native checkout in multiple currencies, including but not limited to:

  • USD

  • CAD

  • SGD

  • GBP

  • EUR

  • AED

  • SAR

  • PKR

Additional currencies may be added, removed, or adjusted at any time.

Currency Terms

  • prices may be displayed and charged in your selected or detected currency where supported;

  • exchange rates, display rates, internal conversion logic, or localized pricing structures may be updated without notice;

  • pricing may vary by market, sales channel, promotion, or region;

  • bank, card issuer, gateway, intermediary, or wallet provider fees outside our control may still apply;

  • native currency checkout is intended to reduce unnecessary conversion friction, but we do not guarantee that your bank or card provider will not apply separate charges.

All orders are subject to confirmation, verification, and acceptance by us.

10. Payment Processing & HBL Payment Gateway

We use trusted third-party payment providers, including the HBL payment gateway, to process transactions.

By submitting payment information, you authorize us and our payment partners to:

  • validate your payment method;

  • authenticate your transaction;

  • collect authorized funds;

  • perform fraud screening and risk analysis;

  • cancel, hold, review, or decline suspicious transactions.

We do not guarantee payment approval, even where checkout appears successful at the customer end. Orders may still be subject to manual review, fraud screening, stock verification, price verification, or compliance review.

We reserve the right to:

  • refuse or cancel transactions;

  • request additional verification;

  • limit payment methods by region or risk profile;

  • hold orders pending fraud checks;

  • cancel suspicious or mismatched orders.

You agree that transaction records generated by our systems, gateways, and payment partners may be used as evidence in resolving payment issues or disputes.

11. Orders, Acceptance & Cancellation Rights

Your order is an offer to purchase. An order is not finally accepted until we confirm it for processing or dispatch.

We reserve the right, at our sole discretion, to:

  • refuse or cancel any order;

  • limit quantities purchased;

  • cancel orders due to pricing errors;

  • cancel orders due to inventory or sourcing issues;

  • cancel orders where fraud is suspected;

  • refuse business from resellers, bots, or misuse cases;

  • request additional identification or verification before fulfillment.

We may cancel or modify an order before dispatch if required for legal, operational, pricing, anti-fraud, sourcing, or technical reasons.

Where payment has already been captured for a canceled order, the applicable refund will be processed in accordance with our policies and normal financial timelines.

12. Made-to-Order, Bespoke & Custom Products

Many SHUAFAY products are made-to-order, semi-custom, made-to-measure, or otherwise produced specifically for the customer.

These products may involve:

  • custom measurements;

  • personalized preferences;

  • selected materials or colorways;

  • adjusted styling;

  • customer reference designs;

  • manufacturing after order confirmation.

Important Terms

  • production timelines are estimates only;

  • once production has started, cancellation may not be possible;

  • custom, bespoke, made-to-order, personalized, or made-to-measure items are generally non-returnable and non-refundable, except where required by law or where we confirm a qualifying manufacturing defect;

  • sizing discrepancies may occur where measurements were submitted inaccurately or interpreted from incomplete customer information;

  • minor pattern, trim, or construction differences do not automatically qualify as defects;

  • material and hardware substitutions may be made where necessary.

Customers are responsible for reviewing their order details, measurements, and customization selections carefully before confirming purchase.

13. Wallet System, Bonuses & Loyalty Terms

SHUAFAY offers a premium wallet-based ecosystem intended to enhance the customer experience and support long-term customer value across eligible purchases.

Key Wallet Features

  • wallet balances may be maintained in one or more supported currencies;

  • top-up bonuses, rewards, or promotional wallet benefits may be offered from time to time;

  • bonus rates, structures, tiers, and promotional mechanics may change over time and may become lower, limited, paused, or discontinued without notice;

  • wallet funds may be used partially against eligible order totals at checkout, subject to current redemption rules;

  • wallet balances and promotional benefits may be governed by offer-specific conditions, campaign terms, and the current Wallet Policy published on our website.

Important Wallet Terms

  • wallet balances are not bank deposits, stored-value accounts, prepaid cards, or electronic money accounts;

  • wallet balances do not earn interest;

  • wallet balances are generally non-withdrawable, non-redeemable for cash, and non-transferable except where an internal wallet transfer feature is expressly enabled by us;

  • promotional bonuses, top-up rewards, and wallet incentives are discretionary, promotional in nature, and may be modified, reduced, suspended, or withdrawn at any time;

  • wallet transfers, conversions, bonus allocations, redemptions, and related features may involve rules, restrictions, limits, review, or fees;

  • misuse of wallet promotions, fraud, refund abuse, chargebacks, duplicate-account behavior, manipulation, or technical exploitation may result in wallet suspension, bonus reversal, account restriction, or order cancellation;

  • we may freeze, audit, reverse, deduct, suspend, or correct wallet entries where we suspect error, fraud, abuse, technical malfunction, legal necessity, or policy breach.

The current wallet rules, promotional structures, eligibility criteria, and redemption conditions are governed by our live Wallet Policy, available at:

https://shuafay.com/wallet-policy

We reserve the right to change wallet rules, bonus structures, supported currencies, transfer rules, redemption logic, campaign eligibility, and operational mechanics at any time.

14. Refund Offsets, Wallet Reversals & Chargeback Abuse

Where an order was paid wholly or partly through wallet funds, bonuses, discounts, coupons, or promotional balances, any refund may be adjusted accordingly. Refunds, reversals, bonus adjustments, and wallet-related corrections may also be governed by the current Wallet Policy where applicable.

This means, where applicable, we may:

  • reverse associated wallet bonuses;

  • deduct promotional benefit value;

  • restore refundable value to the original wallet or payment method as appropriate;

  • deny future promotional access if abuse is suspected.

If a customer files an unjustified payment dispute, reversal request, or chargeback while also retaining goods, wallet bonuses, or delivered services, we reserve the right to:

  • dispute the chargeback;

  • submit evidence to payment processors;

  • freeze wallets and accounts;

  • recover amounts owed;

  • restrict future purchases.

15. Taxes, Duties, Customs & Local Compliance

Unless expressly stated otherwise, prices may not include:

  • customs duties;

  • import taxes;

  • VAT/GST/sales tax;

  • brokerage fees;

  • local handling fees;

  • destination country charges.

The buyer is responsible for all such amounts unless we explicitly state otherwise.

Customers are also responsible for ensuring that products ordered are lawful to import, possess, and use in their jurisdiction.

We are not responsible for losses arising from customs delay, refusal, seizure, documentation requirements, local restrictions, sanctions, or import non-compliance outside our control.

16. Shipping, Delivery & Transfer of Risk

Orders are shipped using selected carriers, logistics partners, or commercial shipping arrangements, including but not limited to DHL, UPS, and equivalent providers.

Delivery Terms

  • delivery times are estimates only;

  • customs clearance, weather, remote routing, security checks, political conditions, and carrier issues may delay delivery;

  • we are not liable for delays outside our reasonable control;

  • risk of loss or damage generally transfers to you once the package is handed to the carrier, except where applicable law states otherwise.

Customers must ensure that shipping details are accurate and that someone is available to receive the package where necessary.

Additional charges resulting from failed delivery, refusal, incorrect address, re-routing, storage, or return-to-origin may be charged to the customer.

17. Returns, Inspections & Return Abuse

Eligible non-custom items may be returned in accordance with our Returns Policy, provided they are:

  • unused;

  • unwashed;

  • unaltered;

  • returned in original condition;

  • accompanied by original packaging, tags, and proof of purchase.

All returns are subject to inspection before approval.

We reserve the right to reject returns where:

  • the item shows wear, damage, misuse, odor, alteration, or incomplete packaging;

  • the item is custom, made-to-order, personalized, intimate, protective-use, or otherwise non-returnable by nature;

  • the return is inconsistent with our published policy or applicable law;

  • return behavior appears abusive or manipulative.

Abusive return patterns, repeated refund abuse, or wardrobe-style misuse may lead to account restrictions, while always respecting mandatory consumer rights where they apply.

18. Product Materials, Natural Variations & Hardware Availability

Many SHUAFAY products involve natural materials, especially leather and related textile-based components. Natural materials may display unique characteristics such as:

  • grain variation;

  • pore marks;

  • creasing;

  • tonal shifts;

  • texture differences;

  • softness or stiffness differences;

  • minor surface irregularities consistent with the material type.

These are not necessarily flaws.

Buttons, zippers, snaps, buckles, chains, lining materials, protectors, decorative details, labels, packaging elements, and accessory components may vary based on:

  • supply availability;

  • material sourcing;

  • technical compatibility;

  • durability requirements;

  • production improvements;

  • regional stock realities;

  • design evolution.

Equivalent or better alternatives may be used at our discretion.

19. Sizing, Fit & Measurement Responsibility

Sizing guidance on the website is informational only unless explicitly stated as a guaranteed made-to-measure specification.

Customers are responsible for:

  • reviewing size charts carefully;

  • submitting accurate measurements where requested;

  • understanding that personal fit preference varies;

  • ensuring their customization details are correct before confirmation.

We are not responsible for fit dissatisfaction arising from inaccurate customer measurements, subjective preference, body changes after ordering, or expectations that differ from the selected product style.

20. Reviews, Feedback & Submissions

If you submit reviews, suggestions, ideas, testimonials, comments, or other feedback, you grant us the right to use, publish, adapt, and display such content for business, operational, and marketing purposes, unless prohibited by law.

You confirm that any review or feedback you provide is truthful, lawful, non-infringing, and not misleading.

We reserve the right to moderate, remove, reject, or decline publication of submissions at our discretion.

21. Promotions, Coupons, Bonuses & Limited Offers

From time to time, SHUAFAY may offer:

  • wallet bonus promotions;

  • coupon codes;

  • referral offers;

  • limited-time discounts;

  • free shipping offers;

  • bundle pricing;

  • loyalty or seasonal campaigns.

All promotions are subject to availability, published terms, technical validity, and our right to correct errors or withdraw offers where misuse, fraud, pricing mistakes, or regulatory concerns arise.

We may refuse or cancel promotions where:

  • the promotion was applied in error;

  • duplicate accounts were used;

  • automation or exploitative behavior was detected;

  • the promotion conflicts with technical or legal limitations.

22. Fraud Prevention, Security & Verification

To protect our customers and business, we may use automated and manual systems for:

  • fraud screening;

  • account verification;

  • transaction risk analysis;

  • order pattern review;

  • IP and device monitoring;

  • document or identity verification where necessary.

We reserve the right to delay, hold, investigate, or cancel any transaction or account activity that appears suspicious, unusual, high-risk, unlawful, or inconsistent with normal customer behavior.

23. SHUAFAY Studios — Digital Services Terms

Where you engage SHUAFAY Studios for web development, ecommerce, SEO, speed optimization, content, creative, or related digital services, the following additional terms apply unless a separate signed agreement, proposal, or statement of work governs the project.

Scope & Deliverables

Project scope, revisions, deliverables, timelines, integrations, dependencies, and acceptance criteria may be governed by a proposal, invoice, quotation, email confirmation, or Statement of Work.

Client Responsibilities

Clients are responsible for timely cooperation, access credentials, approvals, content provision, feedback, and lawful use of supplied assets.

Delays

We are not responsible for project delays caused by client inaction, third-party tools, plugin conflicts, hosting issues, API restrictions, platform changes, or events beyond our reasonable control.

Payments

Unless otherwise agreed, digital projects may require staged payments, deposits, milestone payments, or advance payments. Amounts paid for completed work, reserved time, custom setup, consulting, audits, or strategy work may be non-refundable.

Intellectual Property

Upon full payment, the client receives rights only to the final agreed deliverables, subject to any exclusions in the project scope. We retain ownership of:

  • pre-existing tools;

  • methods;

  • frameworks;

  • templates;

  • internal systems;

  • know-how;

  • third-party licensed elements unless separately transferable.

No Guaranteed Rankings or Platform Outcomes

We do not guarantee specific SEO rankings, traffic levels, ad approvals, conversion rates, or uninterrupted third-party platform behavior.

24. Intellectual Property Rights

All content on shuafay.com, including but not limited to:

  • branding;

  • logos;

  • trademarks;

  • product copy;

  • images;

  • graphics;

  • page layouts;

  • code;

  • design systems;

  • videos;

  • documents;

  • downloadable materials;

  • service descriptions

is owned by or licensed to SHUAFAY and protected by intellectual property laws.

You may not reproduce, republish, scrape, frame, distribute, adapt, resell, or exploit any part of our content without prior written permission.

25. Third-Party Services, Integrations & Links

Our website may rely on or link to third-party systems, including:

  • payment gateways;

  • shipping providers;

  • analytics tools;

  • plugins and integrations;

  • social platforms;

  • cloud providers;

  • communication tools.

We are not responsible for the independent terms, privacy practices, uptime, availability, or performance of such third-party services.

Your use of third-party tools may also be subject to their own terms and policies.

26. Disclaimer of Warranties

To the maximum extent permitted by law, our website, products, wallet services, digital services, tools, and content are provided on an “as is” and “as available” basis.

We do not warrant that:

  • the website will always be uninterrupted, error-free, or fully secure;

  • every product image or digital preview will exactly match final output;

  • all hardware, trims, textures, or material details will remain permanently identical across batches;

  • digital services will produce guaranteed commercial outcomes.

To the fullest extent permitted by law, we disclaim implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

27. Limitation of Liability

To the maximum extent permitted by law, SHUAFAY shall not be liable for any indirect, incidental, special, punitive, exemplary, or consequential damages, including loss of profit, revenue, data, goodwill, business opportunity, or anticipated savings.

Our total liability in connection with any claim relating to a product, order, wallet transaction, or service shall not exceed the amount actually paid by you to us for the specific transaction giving rise to the claim, except where a higher standard is required by applicable law.

Nothing in these Terms excludes liability that cannot be excluded under applicable law.

28. Indemnity

You agree to indemnify, defend, and hold harmless SHUAFAY, SHUAFAY INDUSTRIES, our affiliates, officers, directors, employees, contractors, and partners from and against claims, liabilities, losses, costs, damages, and expenses arising out of:

  • your breach of these Terms;

  • your misuse of the website or services;

  • your submitted content or designs;

  • your infringement of third-party rights;

  • your unlawful, fraudulent, or abusive conduct.

29. Force Majeure

We shall not be liable for delay, failure, or interruption caused by events beyond our reasonable control, including but not limited to:

  • natural disasters;

  • war;

  • terrorism;

  • strikes;

  • labor shortages;

  • pandemic impacts;

  • customs restrictions;

  • internet outages;

  • cyber incidents;

  • government actions;

  • sanctions;

  • supply shortages;

  • transportation disruption;

  • raw material unavailability.

30. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of Pakistan, without prejudice to any mandatory consumer protections that may apply in the customer’s place of residence.

Subject to applicable consumer protection law, the competent courts of Karachi, Sindh, Pakistan shall have exclusive jurisdiction over disputes arising from or relating to these Terms.

We encourage good-faith resolution before legal proceedings.

31. Changes to These Terms

We may update, amend, revise, or replace these Terms at any time. Changes become effective upon publication on this page with a revised “Last Updated” date.

Your continued use of our website or services after such changes constitutes acceptance of the revised Terms.

32. Contact Information

For questions, support, legal notices, or policy-related inquiries, please contact us through our official contact page:

Contact Us:

Contact Us