SHUAFAY Privacy Policy
Last Updated: 26-03-2026
At SHUAFAY, privacy is handled with the same discipline, responsibility, and long-term thinking that guide our craftsmanship, manufacturing, digital services, and customer experience.
This Privacy Policy explains how SHUAFAY INDUSTRIES, its divisions, and its unified digital ecosystem collect, use, store, share, protect, and otherwise process personal, commercial, technical, and transactional information.
By using our websites, purchasing our products, topping up or using wallet services, submitting custom requests, working with our B2B or digital services teams, or otherwise interacting with us, you acknowledge that your information may be processed as described in this Privacy Policy.
1. About SHUAFAY & Unified Platform Scope
SHUAFAY INDUSTRIES operates as the parent company of a multi-division ecosystem that includes manufacturing, retail, digital services, sourcing, and future commercial or technical operations.
This Privacy Policy applies across the SHUAFAY ecosystem, including but not limited to:
SHUAFAY Industries — B2B manufacturing, sourcing, private label, wholesale, export, and related services
SHUAFAY® — B2C factory-direct retail, fashion, leatherwear, accessories, sports-related products, and made-to-order commerce
SHUAFAY Studios® — digital strategy, web development, ecommerce support, SEO, speed optimization, creative services, content, and related technical or design services
current and future websites, sections, services, campaigns, applications, account systems, and digital experiences operated by SHUAFAY INDUSTRIES
This includes the unified website structure at:
SHUAFAY
B2B sections under shuafay.com
SHUAFAY Studios sections under shuafay.com
related future structures, redirects, or integrated platforms within the SHUAFAY ecosystem
If a separate service, campaign, or tool has its own specific privacy notice, that notice may supplement this Privacy Policy.
2. Who This Privacy Policy Applies To
This Privacy Policy applies to individuals and businesses that interact with SHUAFAY in any way, including:
website visitors
retail customers
business customers
B2B clients and buyers
account holders
wallet users
newsletter subscribers
inquiry and quotation requestors
vendors, service providers, and collaborators
job or opportunity applicants where relevant
individuals submitting reviews, content, measurements, or design references
clients of SHUAFAY Studios and related service divisions
3. Information We Collect
We may collect personal data, business data, technical data, transaction data, and content data depending on how you interact with us.
3.1 Information You Provide Directly
You may provide us with information such as:
full name
business or company name
billing address
shipping address
email address
phone number or WhatsApp number
account credentials
order history
product preferences
measurements and sizing details
made-to-order specifications
personalization requests
custom product notes
inquiry details
quotation requirements
wallet top-up and wallet use records
support messages and correspondence
uploaded photos, logos, sketches, files, videos, references, or instructions
business documents or commercial details for B2B transactions
project materials for SHUAFAY Studios services
reviews, feedback, comments, and testimonials
Some information is necessary to access certain services or complete certain transactions.
3.2 Information Collected Automatically
When you access or use our website or digital systems, we may automatically collect information such as:
IP address
browser type and version
device type
operating system
referral URLs
pages viewed
time spent on pages
clicks and navigation patterns
approximate geolocation
session identifiers
language, currency, and region preferences
login attempt data
diagnostic, crash, or error information
cookies and similar tracking identifiers
3.3 Information from Transactions and Operational Systems
We may also collect information connected to:
order placement and fulfillment
payment attempts and payment confirmations
refunds and reversals
wallet activity and bonus logs
discount or promotion use
shipping, delivery, and tracking records
fraud checks and verification processes
customer support cases
return and inspection outcomes
disputes or chargebacks
product production status and sourcing notes
3.4 Information from Third Parties
We may receive information from third parties such as:
payment gateways
shipping and logistics partners
analytics providers
fraud prevention providers
hosting and security tools
social media or advertising platforms
ecommerce integrations
customer communication tools
marketplace or plugin integrations
publicly available sources where relevant to business verification or fraud review
4. How We Use Your Information
We use information only where there is a valid business, contractual, legal, security, technical, or legitimate operational reason to do so.
We may use your information to:
create and manage customer accounts
process and fulfill orders
arrange manufacturing, sourcing, and customization
support made-to-order and bespoke production
manage shipping, tracking, and delivery
process returns, refunds, and inspections
operate wallet systems, bonuses, and redemption features
provide customer support
respond to inquiries and quote requests
communicate about orders, services, security, or policy changes
detect and prevent fraud, misuse, chargeback abuse, and unauthorized activity
improve site speed, security, usability, and performance
personalize user experience, such as preferred currency or region
provide B2B support and commercial communications
operate and improve SHUAFAY Studios services
support internal recordkeeping, auditing, and reporting
comply with accounting, tax, legal, regulatory, and compliance obligations
protect our business, systems, team, customers, and users
train internal teams and improve service quality
analyze trends, performance, and business operations
carry out lawful marketing where permitted
We do not sell your personal data in the ordinary commercial sense.
5. Lawful Bases for Processing
Where required by applicable law, we may rely on one or more lawful bases for processing your information, including:
performance of a contract
steps taken before entering into a contract
legitimate interests
compliance with legal obligations
consent, where required
protection against fraud or abuse
defense of legal claims
operation and security of our services
Where consent is required, you may withdraw it, subject to applicable law and operational limits.
6. Orders, Payments & Financial Information
When you make a purchase or top up a wallet, your transaction may involve financial and order-related data.
This may include:
order value
selected currency
transaction status
partial payment usage
refund data
invoice or receipt data
wallet redemption amounts
fraud screening results
payment gateway response information
We use secure third-party payment processors, including the HBL payment gateway and other payment partners where applicable.
Important financial privacy points:
we do not typically store full payment card numbers on our own systems;
payment information is processed through relevant third-party payment providers and secure integrations;
financial and transaction logs may still be retained for reconciliation, fraud prevention, accounting, audits, dispute handling, and legal compliance;
payment-related data may be shared with payment processors, fraud prevention partners, and financial institutions where required.
7. Wallet Privacy & Wallet Data Handling
SHUAFAY may provide a multi-currency wallet ecosystem designed to improve the customer experience.
Wallet-related data may include:
wallet balances by currency
top-up records
promotional bonus entries
redemption history
transfer history where enabled
internal corrections, reversals, or reviews
linked orders and usage history
fraud review flags and audit notes
We use wallet data to:
operate the wallet service
calculate available balances
apply promotions and bonuses
support eligible partial order redemption
prevent abuse or manipulation
investigate suspicious activity
maintain financial and operational integrity
Wallet balances are used only within the SHUAFAY ecosystem unless expressly stated otherwise.
8. Made-to-Order, Custom Requests & Design Submission Privacy
When you request custom, made-to-order, made-to-measure, or design-inspired products, we may process additional information such as:
body measurements
fit preferences
design references
sketches, screenshots, or sample photos
material or color preferences
sizing notes
brand or private-label specifications
production comments
revision history
This information may be used for:
pattern preparation
sampling and production planning
order fulfillment
quality control
support and clarifications
internal manufacturing coordination
If you submit third-party reference materials, logos, designs, or customer-generated ideas, we process those materials to evaluate, interpret, develop, refine, or fulfill the related request.
9. AI-Assisted Workflows, Renders & Design Interpretation
SHUAFAY may use AI-assisted tools, design support systems, rendering workflows, smart editing tools, automation modules, and digital interpretation methods in connection with:
product concept development
visual mockups
creative previews
design adaptation
customer reference interpretation
image enhancement
content production
internal efficiency and workflow support
This means information you provide, especially design references, product notes, or uploaded files, may be processed through internal or third-party technology-assisted workflows for business purposes such as concept development, preview generation, design planning, or content preparation.
We do not use such workflows to transfer ownership of your content to ourselves. However, your uploaded content may be processed as necessary to deliver requested services, improve production accuracy, or support our legitimate operations.
10. B2B, Vendor & Commercial Information
For B2B clients, sourcing partners, vendors, private-label customers, or service partners, we may collect and process information such as:
company name
buyer name
business title
shipping and billing details
tax or compliance-related details
volume requirements
target product categories
sourcing requirements
manufacturing specifications
quotation and sampling records
order history
payment and settlement records
contractual communications
We use this information to manage commercial relationships, quotations, production, compliance, logistics, support, and recordkeeping.
11. SHUAFAY Studios Client Data
Where you engage SHUAFAY Studios for digital services, we may process additional data such as:
website access credentials
hosting or domain information
plugin or theme configurations
analytics and traffic data
SEO-related information
content files and images
project requirements
feedback and approvals
billing and project communications
website performance data
We use this information to deliver the requested services, provide support, improve performance, document project status, and maintain secure operations.
Client materials remain subject to confidentiality and lawful project use, but clients should also avoid sharing unnecessary sensitive data unless operationally required.
12. Cookies & Similar Technologies
SHUAFAY uses cookies, pixels, local storage, session tools, server logs, scripts, and similar technologies to support website operation, security, performance, analytics, personalization, and marketing.
Types of cookies and tracking tools we may use:
Strictly Necessary
Used for essential website functions such as:
account login
shopping cart behavior
checkout
payment continuity
security and fraud prevention
session stability
website preferences needed for core operation
Performance & Analytics
Used to understand site usage and improve performance, such as:
page visits
behavior flow
load speed
user interaction trends
conversion tracking
technical diagnostics
Functionality
Used to remember choices such as:
selected currency
region
language
login state
user preferences
Marketing & Advertising
Used where permitted to support:
remarketing
campaign measurement
audience building
promotional relevance
social media tracking
You may manage cookies through your browser or consent preferences where available. Disabling cookies may affect certain website functions.
13. Marketing Communications & Preferences
We may send marketing communications where permitted by law or where you have subscribed, requested updates, or otherwise engaged in a way that allows such contact.
Marketing may include:
product updates
launches
campaigns
wallet bonus offers
service news
brand announcements
newsletters
promotional offers
You can opt out of marketing communications by:
using the unsubscribe link in the message
contacting us through our contact page
changing preferences where such settings are available
Opting out of marketing does not stop essential service messages.
14. Essential, Transactional & Non-Marketing Communications
Even if you opt out of marketing, we may still contact you for important non-marketing reasons such as:
order confirmations
shipping and delivery updates
payment issues
return and refund processing
wallet activity notifications
account security alerts
fraud or verification matters
legal or compliance notices
major service or policy changes
support follow-up
These communications are necessary for operation and cannot always be opted out of while you use our services.
15. How We Share Information
We may share information where reasonably necessary with the following types of recipients:
payment processors and gateways
shipping, logistics, and courier partners
hosting providers and cloud infrastructure partners
website security and fraud detection providers
analytics and performance partners
customer support and communication tools
marketing and advertising partners, where permitted
contractors, consultants, or service providers working under confidentiality obligations
legal, tax, audit, or compliance advisers
insurers or payment dispute handlers
authorities, regulators, law enforcement, or courts where required
We only share the information reasonably necessary for the relevant purpose.
16. We Do Not Sell Personal Data in the Ordinary Sense
SHUAFAY does not sell customer personal data as a standalone commodity in the ordinary commercial sense.
However, some advertising, analytics, remarketing, or integration-based activities may be treated as “sharing” or similar regulated activity under certain privacy laws. Where applicable, users may have rights to limit or object to certain types of data use.
17. International Data Transfers
SHUAFAY serves customers and businesses across multiple countries. Your information may be processed, stored, accessed, or transferred across jurisdictions, including where our service providers, technical systems, support teams, logistics partners, or payment partners operate.
Where required, we seek to apply reasonable safeguards and operational controls for cross-border data handling.
Because international ecommerce, payment processing, hosting, logistics, and security tools are often inherently cross-border, you understand that your information may be transferred internationally as part of using our services.
18. Data Retention
We retain data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
order fulfillment
account management
warranty or return handling
financial reconciliation
tax and accounting obligations
audit requirements
dispute resolution
security monitoring
fraud prevention
legal compliance
legitimate business continuity
Retention periods may vary depending on the data type, business need, legal obligation, and technical feasibility.
When data is no longer reasonably necessary, we may delete, anonymize, aggregate, archive, or securely isolate it as appropriate.
19. Data Security
We use reasonable technical, administrative, and organizational safeguards to protect information, which may include:
SSL or encrypted transmission
secure hosting environments
access control restrictions
role-based permissions
firewalls and security tools
login protection and anti-abuse systems
monitoring and anomaly detection
backup processes
fraud checks
limited internal access
plugin, platform, and infrastructure maintenance where reasonably possible
No website, storage system, email channel, or internet transmission method is ever guaranteed to be completely secure. You use our services with that understanding.
If you believe your account or information has been compromised, contact us promptly.
20. Data Accuracy & User Responsibility
You are responsible for ensuring that information you provide is accurate, current, and complete, especially where it affects:
order fulfillment
shipping
billing
customization
measurements
wallet use
tax handling
project delivery
customer support
We are not responsible for issues caused by inaccurate or outdated information submitted by the user.
21. Your Rights & Choices
Depending on your location and applicable law, you may have rights relating to your personal data, such as the right to:
request access to your data
request correction of inaccurate data
request deletion of certain data
object to certain processing
request restriction of certain processing
withdraw consent where consent is the basis
request portability where applicable
opt out of marketing communications
complain to a relevant supervisory authority where permitted
These rights are not absolute and may be subject to identity verification, legal exemptions, security requirements, operational feasibility, and lawful retention obligations.
To exercise privacy-related rights, contact us through our official contact page.
22. Children’s Privacy
SHUAFAY’s services are not directed to children under the age of 13, and we do not knowingly seek to collect personal information directly from children in that age group.
If you believe a child has provided us with personal information without appropriate authorization, please contact us so that we can review and take appropriate action.
Where higher minimum ages apply under local law, those standards may also apply.
23. Third-Party Websites, Platforms & Integrations
Our websites may include links to or integrations with third-party websites, tools, social platforms, payment systems, plugins, embedded content, or services.
We are not responsible for the privacy, data handling, content, or security practices of third parties that we do not control.
We encourage users to review third-party privacy policies independently.
24. Business Transfers, Restructuring & Corporate Changes
In the event of a merger, acquisition, restructuring, asset transfer, investment event, corporate reorganization, or sale of part of our business, relevant information may be transferred as part of that transaction, subject to applicable law and appropriate confidentiality or continuity protections where feasible.
25. Legal Requests, Compliance & Protection of Rights
We may use or disclose information where reasonably necessary to:
comply with law, regulation, court order, or legal process
respond to lawful requests by authorities
investigate fraud, abuse, security incidents, or payment disputes
protect our rights, property, systems, or personnel
enforce our Terms & Conditions or related policies
protect customers, partners, or the public where reasonably necessary
26. Sensitive Data
Please do not send highly sensitive personal information unless it is operationally necessary and specifically requested for a legitimate purpose.
For example, customers should avoid unnecessarily sending:
government ID numbers
full payment card details outside secure payment pages
medical records
highly confidential corporate data
unnecessary biometric or personal identity material
If such information is sent voluntarily without request, our handling may be limited by operational realities and system design.
27. Reviews, Testimonials & Public Content
If you post reviews, comments, testimonials, or other public-facing content on our platforms or social channels, that content may be visible to others and may remain public unless removed.
We may use submitted testimonials or feedback for service improvement, operational review, or lawful promotional use, subject to applicable law and any permissions required.
28. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
business operations
technology
legal requirements
payment systems
wallet features
cookies and tracking
platform integrations
security practices
international operations
Any updates become effective when published on this page with a revised “Last Updated” date.
Your continued use of SHUAFAY after such changes indicates acceptance of the updated policy to the extent permitted by law.
29. Acceptance of This Privacy Policy
By using SHUAFAY platforms, placing orders, creating an account, submitting content, engaging our services, or otherwise interacting with us, you confirm that you have read and understood this Privacy Policy and acknowledge the processing of your information as described herein.
30. Contact Information
For privacy-related questions, rights requests, data concerns, or policy inquiries, please contact us through our official contact page:
Contact Us
Contact Us
Short Cookie Policy Summary
SHUAFAY uses cookies and similar technologies to:
operate the website securely
maintain login and checkout functionality
remember preferences such as currency and region
analyze site performance
improve user experience
support marketing and remarketing where permitted
Some cookies expire when your browser closes, while others remain for a longer period depending on their purpose.
You can control cookies through browser settings and, where available, consent tools on the website.
